The Best Marketing Resources for Students and Professionals

Generic Marketing Resources

  • markonmag

    Of course, we aren’t gonna miss the chance to shamelessly promote ourselves 😎 We are a free online marketing magazine based in Singapore. Our marketing blog provides content for various groups of people at different points in their marketing journey. Whether you are a marketing student or a professional who has been in the industry for years, we have something just for you!

  • Marketing Interactive

    MARKETING-INTERACTIVE was founded 2002 and has grown to be one of Asia’s leading source of marketing and media news. It targets mainly CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Not only do they publish magazines, but they also send out daily newsletters reach out to other marketing professionals.

Best Digital Marketing Resources 👩‍💻👨‍💻

We live in a digital age. If businesses aren’t utilizing the latest digital marketing technologies and strategies, they are sure to lose out. To help educate yourself and keep up to date with the latest digital marketing news, check out these digital marketing resources!

DIGITAL ADVERTISING RESOURCES 🖼

MARKETING ANALYTICS RESOURCES 💻

  • Tableau for Students
    Tableau now offers access to the full eLearning suite just for students (Available for one year)

  • Foundations with The Trade Desk
    Get yourself certified for the fundamental understanding of data-driven decisions and programmatic ad trading

  • Learn R Data Handling
    A free resource to learn R yourself!

  • [Paid Resource] Udemy: Learn SQL
    Learning SQL on your own? Try Udemy. It’s easy to follow with their tutorials. Caveat: You got to pay but do wait for festive seasons for discounts!

  • [Telegram Channel] Hackwagon
    Learn Python and other languages FREE with them~

CONTENT MARKETING RESOURCES

They say content is king 👑 And for good reason. It is one of the best ways to grow your brand awareness. Inbound blog content marketing helps with SEO and growing your site’s organic traffic. Email marketing helps drive your leads down your marketing funnel. The possibilities are endless! Learn more about content marketing from the resources we’ve listed below:

CONTENT WRITING RESOURCES 🖼

FREE STOCK IMAGE RESOURCES 📷

  • Unsplash
    Unsplash claims to have over 265,000 contributing photographers and generates more than 16 billion photo impressions per month. It grants you “irrevocable, nonexclusive, worldwide copyright license to download, copy, modify, distribute, perform, and use photos from Unsplash for free”.

  • SGXP

    SGXP is a great resource full of gorgeous Singapore stock photos for you to use for your website or even blog articles. check them out!

  • Pexel

    Pexel was founded in 2014 and currently has over 3 million free stock images and videos. Check them out for incredible HD images to use for your content marketing.

GRAPHIC DESIGN RESOURCES 🎨

MARKETING RESOURCES FOR STUDENTS 🏫

ACADEMIC RESEARCH & LEARNING RESOURCES

These are resources that are generally free for polytechnic, and college students. Do check with your school website!

  1. Euromonitor (Passport)
    This is great for secondary research cross-industries and regions on market trends. For non-SMU students, do check through your library’s website.

  2. MarketLine Advantage
    This is great for secondary research cross-industries and regions on market trends. For non-SMU students, do check through your library’s website.

  3. Factiva

    This is great for secondary research cross-industries and regions on market trends. For non-SMU students, do check through your library’s website.

  4. LinkedIn Learning
    Needless to say, there’s tons of resources, where you can just learn ANYTHING.

SCHOOL CLUBS & CCAS

Do reach out if your club* is left out as I don’t have visibility on all! *Feel free to reach out even if it’s not directly marketing-related

  1. [SMU Telegram] SMARKETING
    Organises networking events, company visits and workshops to connect SMU students to the Marketing industry

  2. [SMU] Aventé Consulting

    Specialises in management consulting training which allows students to understand consulting through SME projects, case competitions and research paper publications

  3. [SMU] RE-X: Retail Experience
    Re-X is about reviving the retail experience through transforming perceptions and embracing changes in the world of commerce

  4. [NTU LinkedIn] NBS MarkeTHINK
    Run by marketing enthusiasts from Nanyang Business School (NBS), they organise events to bridge the gap between Marketing students and the industry

  5. [NUS Facebook] MINT: Marketing Interactive
    Established by NUS undergraduates, MINT specialises in growing and empowering the NUS marketing community through events, exclusive hands-on projects, and job opportunities.

 

Before going through these resources, do note that these are meant to just guide you. Across all the seniors asked, this is the No. 1 #ProTip across all industries and specialisations / majors…

Follow thought-leaders in your specialisation, specific hashtags and interact with them on LinkedIn.

Learn more here

 
 

Updates on All-Things Marketing 💬

  1. [Telegram Channel] Digital Marketing Mastermind
    Run by @bryanwyching, it’s a community that aims to help entrepreneurs bounce marketing ideas & anyone who’s keen to learn more about digital marketing!!

  2. [Site] Marketing Interactive
    Subscribe to them to get local and regional marketing updates!

  3. [Blog] Hubspot
    They publish articles and blog posts very regularly on Marketing, Communications and even HR! Do subscribe to their newsletter.

  4. [Telegram Channel] Cordi’s Lobangs
    Run by Cordillia Tan, it’s a very informal channel to share resources for aspiring marketers

  5. [Community & Events] Digital Analytics Wednesdays Singapore (DAWS)
    More catered for Marketing Analytics and the Online Ads Ecosystem, DAWS holds monthly sessions catered for like-minded professionals and enthusiasts at various offices (like Google, LinkedIn offices, etc). Due to COVID-19, it’s currently on YouTube Live for all to enjoy!

  6. [Community & Events] Product Marketing Alliance (PMA)
    More catered for Product Marketing, PMA’s a community where you can reach out to actual Product Marketing Managers globally through their Slack channel, with monthly meet-ups via Meetup.com and annual festivals

  7. [List within a List] Felix Lee LinkedIn Article
    He’s the creator of adplist.org which is one of the largest interactive group that supports job-finding for UX Designers.

 

More than just Marketing 📈

It’s crucial to know more than Marketing because everything is still part of a business. Here are some FREE resources you can look at for your personal growth and learning:

  1. [Bite-sized News] Bitesized
    It’s super important to know what’s happening, and if reading long text ain’t your thing, follow Bitesized – as they strive to bring you the world’s best news, in bite-sized!

  2. [Mentorship & Webinars] Kinobi (Instagram Page)

    Kinobi provides mentoring (with professionals) through Digital Platforms such as webinars and online workshops, to guide you towards a career of your dreams.

  3. [Certification] Bloomberg for Students
    Increase your skillset, knowledge and marketability with Bloomberg Market Concepts (BMC) Certification

  4. [Mentorship] Lunchclub.ai
    Speak to people globally on a really chill but professional 1:1 basis. Place your preference, and they’ll match you!

  5. [Finance] S&P Capital IQ
    Easier version of Bloomberg Terminal but great for starters to get company and financial information. For non-SMU students, do check through your library’s website.

  6. [HR] SHRM
    Provides fundamental understandings to HR

  7. [Professional Growth] SkillsFuture Skills Framework
    This is useful to map out your potential career path, job roles and skills required for the various industries

Have a resource we missed out? 📝

Do drop us a message if we’ve missed out something!
It’s a LIVE list and we want to be as useful as possible~

➡️ markon.mag@gmail.com